D-Rose Adidas Commercial

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Great production and great creativity. I love this commercial!

IBM: Smarter Planet icons

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IBM came out with a set of 21+ icons for their smarter planet microsite. These icons are clever in nature and are not run of the mill designs. Being clever and successful are two entirely … Read More

Selling Yourself as A UX Designer

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This presentation from jason Mesmut deals with how to sell yourself, as a UX professional. I found it very instructional. Sell Yourself Better 1.0

BBC’s Online Style Guide

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The BBC’s new look does not utilize trompe-l’oeil. It’s flat, chrome-less, clean design relies on ample negative space in its layouts. The text is large and extremely readable. Below is a link to its online style guide … Read More

Graffiti in Alexandria, Egypt #2

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This is the second installment on post-revolution (January 25th) Graffiti in Egypt. This time I snapped a large number of images and concentrated on one area that contained a huge number of interesting pieces. Some were written in Arabic while … Read More

Graffiti in Alexandria, Egypt #1

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Graffiti is a very common form of visual public expression and is widespread in Europe and was very widespread in the US in the 80′s. In post revolution Egypt, I see many examples of graffiti … Read More

UX Architect

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My name is Tarek Fahmy and I am a UX Architect. What does that mean exactly? First and foremost, UX stands for user experience. We are the digital architects of a user’s experience online or … Read More

Branding, The Egyptian Way…:-)

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I was walking the streets of Alexandria going to visit a friend. All of a sudden, I see an unexpected image of Brad Pitt in an advertisement on a street pole. I was shocked!! Upon … Read More